Wednesday, January 22, 2014

Post-Digital Print / Villemard

In the past as well as the present it seems as though with every new technological advancement related to the media is thought to be the new form of communication that would get rid of print. In chapter one of the book entitled, “Post-Digital Print: The Mutation of Publishing since 1894,”  Alessandro  Ludovico discusses the French artist Villemard. In 1910, Villemard made a series of postcards that showed his vision of the future. Some of these were depictions of people using audio instead of print. He envisioned a world where the audio had taken over all print medium. Instead of reading a book in school, children would wear strange helmet-like headphones that would play a recording of the book. The same idea would be used at home by listening to the newspaper that was recorded that morning. Although today it is true that we do use many audio based media in today’s world, print is still very relevant.

After the many years of trying to replace printed forms of communication it still exists. Even though the technology has advanced tremendously in the past 100 years, we are still holding on to print. No matter how hard designers try to replicate a paper made book onto the computer screen, there is nothing compared to holding the physical book in your hands. In the future, no matter how advanced our society becomes I believe that we will still hold a place for books in the media and also our hearts.

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